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TADA Notebooks

Handcrafted Letterpress Notebooks

TADA is Apple&Pear’s latest personal project, a new brand of handcrafted letterpress notebooks designed and made by the two of us.
We like to describe TADA as notebooks with a personality. They are not anonymous notebooks made by unknown people in unknown places, from unspecified materials & techniques. They are notebooks made by people for people, to take care of the most precious things in life – ideas, projects, travels &, why not, notes.

Everything, from the design to the production, is done by the two of us, under the roof of our small, but well formed studio in London. We select high quality recycled paper, vegetable based inks & linen threads as the main ingredients of our notebooks, as well as uncompromising attention to details.

TADA Identity reflects our passion for letterpress, paper, and typography. Simple type compositions printed on colourful paper. The cards and business card are letterpress printed on handmade duplexing paper, made up of different combination of the cover papers used for the notebooks. The website is a simple one page responsive website to show the whole idea and products behind TADA.

Each TADA is a A5 hand-stitched notebook with letterpress printed cover, plain ivory pages, rounded corners, handy paper pocket & debossed special message on the back cover. Available on our online store www.tadanotebooks.co.uk.


Project Included
  • Brand creation
  • Logo design
  • identity guidelines
  • Stationery design
  • notebooks design & production
  • letterpress printing
  • website design & build
  • e-commerce
  • Content Management System
  • Responsive Development
  • SEO
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