At Apple&Pear, we design soulful brands and conversion-ready websites for therapists and healers, indie shops, and makers. With 15+ years across branding, print, and UX/e-commerce, we blend craft and clarity so small businesses look consistent, speak clearly, and sell with ease. Choose a fixed-fee sprint to launch fast, a full project for deeper work, or an ongoing retainer for steady momentum.
We work in Webflow, WordPress, Shopify, Squarespace, and Wix, delivering the essentials: brand identity systems, websites and e-commerce, UX audits, email setup/automations, and care plans — always friendly, transparent, and on time.
Brand
Brand Identity Foundations
from £1,800–£3,500
For new or evolving small businesses.
Deliverables: Discovery call, moodboards, 2 concepts → 1 refined route, logo suite (primary/secondary/mark), colour, type, basic usage guide (10–12pp), social/avatar assets.
Timeline: 2–3 weeks.
Brand System + Mini Guidelines
from £2,800–£5,000
For shops/therapists needing a flexible system.
Deliverables: Everything in Foundations + extended patterns/illustrations/icons, layout system, stationery set, social templates, 20–30pp brand book.
Timeline: 3–4 weeks.
Web &
E-commerce
One-Page Site (Launch)
from £1,500–£3,000
Great for therapists and creators to get live quickly.
Deliverables: Strategy, copy polish, design + build (Webflow/WordPress/Squarespace), basic SEO, booking/contact, email capture, handover video.
Timeline: 7–10 days.
E-commerce Refresh
(Shopify/Woo/Squarespace)
from £2,200–£5,000
For indie shops/makers.
Deliverables: UX audit, refreshed PDP/PLP/cart, navigation tidy, theme customisation, shipping/returns pages, essential apps, handover checklist.
Timeline: 2–3 weeks.
5-Page Website
from £2,500–£5,500
For services-led businesses.
Deliverables: Site map, wireframes, custom UI, build + QA, basic SEO, privacy/cookies pages, CMS where needed.
Timeline: 2–4 weeks.
UX Audit & Action Plan
from £900–£1,800
Fast, practical improvements.
Deliverables: Heuristic review, analytics snapshot (if available), 10–15 prioritised fixes with mockups, implementation notes.
Timeline: 5–10 days.
Email & Marketing
Email Essentials Setup
from £600–£1,200
Deliverables: Platform setup (MailerLite/ConvertKit/Klaviyo), 2 templates, list structure, consent & GDPR basics, welcome email.
Timeline: 3–5 days.
Starter Automations
from £900–£1,800
Deliverables: Welcome series (3), post-purchase/booking follow-up, review request, basic segmentation, send calendar.
Timeline: 1–2 weeks.
Care & Retainers
Website Care Plans
from £120 per month
Backups, updates, uptime monitoring, minor edits, small quarterly improvements (tiered by hours/SLAs)
Design Partner Retainer
from £1,200–£3,200/mo
16–40 hrs/month across brand, site, e-com tweaks, campaigns, print assets. Monthly priorities in Notion; unused hours roll one month.
Sprints & Workshops
Brand Clarity Workshop (½-day)
£450
Positioning, audience, messaging, visual direction → documented next steps.
Shopify Tune-Up Day
£650–£900
Navigation, PDP blocks, cart notes, checkout polish, theme hygiene.
Landing Page Sprint (1 day)
£650–£900
Audit, copy tidy, UI refresh, build + QA for one landing page.
Get in touch
Say hello
Tell us a bit about your project and what you’re trying to achieve. We partner with therapists & healers, indie shops and makers to craft brand identities, websites and e-commerce that feel authentic and convert.
Share your goals, timeline and budget (projects from £500) and you’ll get a clear plan with fixed-fee or retainer options. English or Italian — whatever’s easiest.
hello@appleandpear.co.uk
Location
Somerset & London